Its becoming increasingly more important to know where your business reputation is being discussed, and be
certain you have a presence there.Coffee houses, corner taverns, and gyms, where people used to
discuss the service they got or the cool thing they just purchased, now offer wireless
connections to draw in their busy customers and keep them there. From service industries like
plumbing and painting, to retail sales such as shoe stores or bakeries, smaller Mom and
Pop companies are seeing some differences in customer habits. Susan has a passion to see
the small business survive during economic hardship through better marketing practices, and teaches home-based businesses
how to compete inside their market. They can be about a new product hitting the
marketplace, your opinion on a practice that businesses have that's either productive or not and
why, and they can range from short to longer pieces, depending on which site you
decide to use. Linking your website to the articles you submit creates traffic that will
prove beneficial over time, and when your articles are picked up, your bio box links
back to your company. While some companies are still bringing in new business from older
clients, it's often not sustainable income for the future. That means your message had better
get to me, if you want my business. You've learned a lot in those years
you've been in operation, why not share the wisdom? Share Zapatillas Puma your expertise in short, 2-3
paragraph blog posts a couple of times a week. It wasn't too long ago that
small businesses were able to rely on their past reputations for repeat customers, and word
of mouth was spread talking to your neighbors. We're going to compare you to others
to see where our best value is, and see if your company has been rated.
Doing this regularly increases the customer's trust that you are the company that knows the
most about your subject. Technical and trade magazines, local papers, and online magazines often use
content found on article submission sites. If you haven't, Search Engine Optimization has to do
with where your company sits on a page when someone is searching for a business.
If I can't find you, I won't be purchasing from you.So, can you see why
the right investment into your website matters? The right investment. It does little to direct
new traffic to you, however. The right investment includes basic SEO, and by now most
people have heard of it. Of course, not having anything is worse! When people are
holding on tighter than ever to their money, how can you be certain that they
know about your company, and how can you be sure you're not wasting that same
tight dollar in an effort to gain their business?Your WebsiteYou may think that your basic
site is allowing you a nike tn presence online. Take the time to take the free tutorials
and get your articles posted. Many times the company daring to try something new is
the one made visible, and you don't stand a chance in this economy without visibility.Copyright
2009 Susan Hamilton, Zero To Sixty Marketing LLCSusan Hamilton is a freelance commercial copywriter in
the Dallas, TX area. Have you ever wondered why there are so many pages, but
as you go through them, they become less and less relevant to what you were
originally looking for? What if your company is ranked on the end of the page,
or the next page? Do you think your customers will find you, or purchase from
you if they did? Spend the money to have your website SEO'd; it's a worthwhile
investment.Does Your Website Have A Blog?The longer you've been in business, the better your understanding
is of how your business helps your customer. All your customers want is to know
you are the company they want to do business with, because they trust you first.
Help your customer with the little things, and they will come to you for the
larger purchases.Consider Article Submission SitesGet the word out about your company by letting someone else
do the advertising for you. This is so much more cost-effective than doing commercial spots!
For the thousands of dollars to promote yourself on a commercial television spot several times
an hour, you could be communicating directly to the customers who are already looking for
you on your site, through a blog.Put your picture next to your posts, and talk
about the benefits of something your service offers to your customers without large, outlandish claims
or silly hype. Setting up an account is easy, especially if you use EzineArticles.com. (All
in the tutorials!)The only marketing magic out there is trial and error, and persistence! You'll
find that certain words or sales gimmicks work for you that don't work for everyone
else, and vice versa. One thing is sure, though. Eventually, new customers have to be
sought out and retained. Greater numbers are shopping online for electricians and plumbers than checking
the phone book. That's true for existing customers, because you can direct them there. If
we do check the phone book, we're looking for your website address. If everyone in
your market is doing the same thing, and no one is making money or drawing
in new customers, its time to do something different. That little stroke of genius, while
great for those businesses, now impacts the smaller, lesser known companies that may offer a
great value in service or product offerings, but can't be found online.A website is a
must, but just throwing anything onto a page and waiting for your customers to find
you isn't really going to increase revenue. Read more at http://ZeroToSixtyMarketing.com.
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